Life is full of in-between moments—the transitions from work to dinner, gym to plans, or anywhere the day takes you. That’s where Beia comes in. We create body & skincare essentials with multi-purpose, solution-based formulas that are dermatologist-tested, fragrance- and paraben-free, and gentle enough for sensitive skin. Vegan, cruelty-free, and crafted with sustainable, design-forward packaging, Beia is as beautiful as it is effective—made to move with you and give you confidence in the everyday moments as much as the big ones.

As the founder of Beautini, Brittany Lo spent years helping women feel confident on their wedding day. Yet in conversations with brides—and in her own daily life—she noticed the same concerns coming up again and again. Whether it was sweat, odor, or simply the need to freshen up between commitments, these small but real moments had a big impact on women’s confidence.

Brittany often found herself in the in-between moments—leaving the office for a networking event, heading to dinner after a workout, or freshening up in the back of a taxi on the way to a meeting. And like so many others, she was frustrated by the lack of products that were effective, elegant, and designed to keep up with a busy, multifaceted life.

That realization inspired her to create Beia: body & skincare for in-between moments. Each product is developed with multi-purpose, solution-based formulas that address everyday concerns like sweat, odor, and body blemishes—housed in sleek, sustainable packaging women are proud to carry.