Beauty produces pleasure… But what if pleasure produced beauty?

And that’s where Beia’s story begins. With a joyous sense of health and your unapologetically badass vibe (Admit it!). After all, the times when you look the most radiant are when you feel the best.

To Beia, beauty isn’t only in the eye of the beholder—it’s deep within them. Within you. Luckily, Beia’s self-care lineup goes there—wherever your “there” may be.

Whether you’re out to enhance your well-being and sexual vitality, or maintain the outer glow that comes from true inner confidence, Beia’s here for you, from a.m. to after hours.

Made from only the cleanest hand-selected ingredients, our expansive range of products and formulas are all designed to be dual-purpose: every look-good-on-the-outside result is backed by a feel-good-on-the-inside benefit. Each indulges you in another side of pleasure, so you can embrace the fullest dimension of beauty… Curiosity required ;)

And, spoiler alert: it’s no coincidence that our name resembles the Chinese word bao bei, or treasure; the “me moments” that our products empower are completely priceless. (Play around with any given one, and you’ll know exactly what we mean.)

So go on: indulge in your needs, wants and desires, and let this new, very well-deserved kind of self-care—or, better yet, self-love—uplift every part of you.

Hi, I’m Brittany!

As the CEO and Founder of Beautini, we empowered thousands of brides and their closest circles through confidence-skyrocketing makeovers on the big day.

With Beia, I’m taking on a larger mission: to empower women everywhere to feel their best, look their best—and basically dominate the world—24/7. How? Through a diverse line of clean beauty and wellness products that’s all about self-love sans guilt.

See, in her fieldwork, I have all too often witnessed incredible women connecting over problems rather than accomplishments, and shielding themselves from experiencing true pleasure.

After a lifetime of dreaming of my own beauty brand (Seriously, read my second grade journal!), it all clicked for me. Drawing from my Chinese heritage and unwavering passion, Beia was born to shatter the taboo of indulging oneself.

My ultimate goal: to inspire the embrace of all forms of “me moments” that ultimately unleash the very best, most beautiful version of you.