ABOUT US
Clean, simple, and uncompromising.
Because even your busiest days deserve your best self.
A STORY
About Beia
BEIA (寶貝)– pronounced “Bae-Uhh”
From the Chinese word “bao bei” meaning precious, treasure. Beia encourages you to treasure yourself, even in the little in-between moments of every day.
Clean functional body care for targeted needs
Life is full of in-between moments. The quick change from work to dinner, the rush from the gym to plans, or the touch-up before the next thing on your calendar. We found that most body care couldn't keep up. You’re forced to choose between premium beauty brands that don't solve real problems, or drugstore staples filled with questionable ingredients.
That’s where Beia comes in. We create solution-based products targeted for the concerns women actually deal with like: sweat, odor, and body blemishes. These are the everyday realities that often go unaddressed, the needs that no one talks about, but every woman experiences.
Our formulas are vegan, dermatologist-tested, and fragrance-free. No shortcuts, just high-quality, minimal ingredients that are gentle enough for sensitive skin but powerful enough to deliver real results.
Beia is clean, functional body care for targeted needs, designed so you never have to compromise how you feel, no matter how busy your day gets.
A NOTE FROM
Our Founder, Brittany Lo
"Since second grade, I knew I wanted to build a beauty company that helped women look and feel their best in their own skin.
I have always been someone who sweats easily and became deeply self-conscious about odor. After college, running from workouts to events or freshening up in the back of taxis between meetings, there were moments when deodorant simply was not enough. Instead of being present in conversations, I was distracted by the fear that others could smell me. It became an insecurity I thought only I had.
I have also had sensitive skin my entire life, which made it hard to find products that actually worked and didn’t irritate my skin. As my schedule got busier, I went to extremes, using makeup wipes or even a random bathroom hand towel with soap and water just to feel clean and confident.
As I was dealing with this myself, I started hearing the same concerns from women we worked with through my first company, Beautini, and it became clear this problem was bigger than just me.
Beia is redefining body care by creating beautifully made, functional products for the things we actually deal with, so we can feel a little more confident throughout the day."
